In choosing an alternative to the segment people that I have
interviewed showed that cost and location matters the most. These are truly the
determining factors when it comes to that healthy/unhealthy barrier. My customers
are most likely to buy in person/store, in selected areas as well as age groups
prefer to purchase their items/services differently... the older the age group
the more they lean to cash or check however, the younger they lean towards
another form or payment. The customer’s decision on whether the purchase was
good or not will mainly be determined by price or quantity of the product. If there
is an abundance of the health provided as well as price is reasonable the
product/service is good however it cost more to get to the health location plus
the cost of the actual product the consumers evaluations seem to go down. During
my interviews I have gathered information on the most effected factors of the
barrier. I learned that they evaluate their purchases and all the factors
leading up to and after the purchase is complete and whether or not the effects
are beneficial are not determines the outcome of the product/service successs.
Hello Brandee,
ReplyDeleteAll the information and analysis that you gathered from the interviews all made sense and are easy to understand. When trying to transition into a healthier lifestyle, cost and how convenient it is to do it in terms of location is definitely the top priorities for people to consider. It makes sense that he effects that comes after their purchase of products/services would be the most important factor for costumers to evaluate their decision.
Hello Brandee,
ReplyDeletePrice is definitely a key factor when it comes to pursuing a healthy lifestyle. Everything has a value based on where it lies on the priority list of people's lives - and the purchasing behavior that consumers exhibit is based on their own individual lists. Acknowledging this is a great way to know how to properly price your services in order to fit well with how much people are willing to spend on their health.