Next Move

Existing Market

The interviewers that I talked to said three things that we could do that we are not doing now and that includes; widening the variety of local farmers, diversifying the products so not just eh regular fruits and vegetables but ore so there are several options as well as if we are selling other revenue than just being produce make everything a more organic healthy based with the same aim to price.

The potential for us to grow is extremely possible you cannot be a successful business without growing to the business of the people. I think that after a couple months and even years of the new grocery market the regular produce that we sell will be profitable and dynamic enough that eventually we can more to more products, more diverse products and more organic products.

Also I think what will help us improve with the customer’s request is when we upgrade our farmers when we start getting more farmers produce in the local community we get more diversity, variety, taste as well as options. During the time we are expanding our food we could also expand our market in what everything we sell and how organic and environmentally healthy things are.

New Market

My market is toward the poor so if I were to change to the higher income I feel like my market will appeal to those however, location wise I would have to create the store close enough to those areas.

The interviewers basically were saying that the location would need to change and they would want more exotic products so those that are maybe foreign and even when it comes to farmers for the revenue to kick in I would need to use farmers related to their epidemic.

This new market may be more profitable however it will be a lot more challenging and demanding to please those customers. This would require customers to feel like the products need to be of a higher standard than below market price. They are not concerned with price but more where things came from. Nothing truly surprised me because I thought about if I aimed it towards those of high social economic status it would not have that much of a big effect on the community and individuals because they do not have the unmet need of resources.

All of my assumptions were correct and during the process I would not shy away from the other spectrum of target customers however I will not lose focus to who I am truly trying to aim towards and help meet the unmet need with the opportunity I noticed. This new market through talking about it with the interviewers does not interest me at all it does not seem to be something worth the risk or the planning.

Venture 24

Among the United States and more specifically right now among Gainesville there is an opportunity that needs to be taken advantage of and unmet needs that need to be taken care of. The opportunity is the chance to involve and grow communities through a grocery store as well as help individuals with lower income to have the same opportunities to food sources more specifically healthy food services as those in high classes of income. The unmet need within the opportunity to get and stay healthy comes with the adequate amount of resources to reach set life goals of having the chance of choice. Those that have the need to be healthy is the ones that want that healthier life the ones that what better for themselves and others as well as those that are already healthy and wish to maintain that. This need is not gender, age, nor race specific. This is something that anyone can experience. However, this need in the sense to which I wish to obtain a change is social economically based.  Potential customers are those in the lower income areas those who live in the areas of Gainesville that do not have access to grocery stores at all or places close to get good quality healthy food. This is not a new need it has existed for a while the need to live a life where you are healthy live long to watch your kids have kids instead of worrying about weight, food or activities that could kill you due to your health.  Right now the environment is changing from a famer produced food to a more processed quick solution food base environment. In my opinion this the switch from healthy to quick and unhealthy is the force creating the opportunity. Another situation or thing creating the opportunity is how the store find and settle down in their location due to them not focusing on certain areas it creates the opportunity to involve the health produce. As of right now people are trying their best to live that healthy lifestyle like get the good foods when they can, work out when they can and several other ways to stay healthy. I am more than 80% sure that this opportunity exists. This opportunity is large in the aspect that it effects a lot of people however it is under the service because people do not think it is a necessity nor is it a true need. This window of opportunity will be open and available for a while unless there is a change that takes those unmet needs and turns them into a chance of opportunity.

To customers I will provide healthier environments so issues that we have is the lack of grocery stores in low income areas, which in turn drives individuals away from going to those grocery stores to get fresh produce they go to the local fast foods that are a lot closer, will actually provide those to the option to get the sources of protein, fiber, nutrition they need. That in itself will solve one problem and as far as the cost healthier food is only about $1.50 more which will average to about $550 per year more. Now in the lower income scales of things that may be too much. In time there Is a way to make healthier foods more accessible. This way is the product/service I will provide which is a grocery store in those areas that need it getting fresh produce and foods that are needed for a reasonable price. Once we switch to the healthier side of things it will become a trend and although the production of healthier food is more time consuming, the food policies support inexpensive high volume production of food because that is more accessible to individuals I plan to provide high quantities of healthy food like fruits, vegetables and more. The grocery stores will get its produce from local farmers in those areas as well as selling the produce for lesser value than the market price. This will work because if I am capable of having these foods in abundance as well as selling other products in the grocery store to produce revenue sells will go up with affordable healthy food. Offering this product and serves to all individuals in low income areas as well as just individuals looking to increase their health. This service will also help the local farmers in the areas to gain money and revenue.

My solution will solve the opportunity because it will take care of the unhealthy balance that lies in between the lower income areas. Costumers will buy into and support my service because of the uniqueness that it will possess such as; prices, location, products, collaboration, dietitians, atmosphere, pick-up service, benefits, community sponsoring, fabric for girls, and connection. In the beginning it will be a difficultly to expect people to completely switch over but I think because of the location, where we get the product from, the prices it will be completely more convenient. Walmart, Publix, Aldi, Sam’s those are some of the competitors however, their main weaknesses is they focus more on the populated high price areas rather than the lower income convenient areas.

The most important resource is the fresh produce of food such as vegetables and fruit. What makes this so important is the place we get the product which is from farmers locally in those areas. Another competitor beating thing I will have is dietitians that work in the store that will assist anyone if everyone they can. The next move would be to become worldwide and help change things into a plant based healthy environment and help switch the communities around us to a healthy vibe. In five years after having the store I see myself still doing a lot more things for communities and opening more franchises of the grocery stores in more areas and more states and other businesses such as gyms and other things health wise and maybe launching my own diet plan, supplements and more.

StandOut

Venture what makes me stand out.

1.     Prices

I will be making the prices a slight below market price making it more affordable and catch the eye of the costumers. It will be hard for some companies to compete/copy because they do not want to take the risk of having lower prices and no revenue. Companies can either lower their prices or sell at market price with high quantities and that may produce the same outcome.

2.     Location

It will be hard to copy the location of my store because majority of big company stores already have their set locations around the city and they do not believe they will get much money coming in in the locations to which my stores will be located. Companies could after business in my store grows then build close near for competition but my other outlying characteristics will push customers to me.

3.     Product

Products will be from farmers in the community and once I get them selling and making money and a name for themselves with my store it will be hard to compete. Companies could raise prices and give my farmers more money due their abundance of money.

4.     Collaboration

Planning to collaborate and sponsor with those who normally do not get recognition so like smaller companies and stores. Companies could just choose better sponsors or may offer better deals.

5.     Small things make a difference

Taking the time out to learn the community and doing little things around my store and with my customers to produce a great environment in the store. Other companies could do that however, due to their background it will change their dynamics as a whole and their efforts will not last long.

6.     Dietitians on stand by

Dietitians will be in working service in the store to help with food needs, build a plan for the customer and or the family. Companies could invite dietitians or send out recipes or suggestions.

7.     Atmosphere/decorations appeal

The atmosphere and placement of everything will be friendly, welcoming, warming, and charming. Other companies other than during the holidays already have a set look and It will take too much from them to make that change.

8.     Pick-up service

The ability to pick-up grocery if in a rush or hurry. Other grocery stores already do have this service.

9.     Benefits program

Benefits for those who shop. Other companies have this already as well.

10.   Community sponsoring

This will help us stand out as not only will we be willing to cater, sponsor or work with organizations, ground or individuals within the local community to which we are located. Other companies will not go as deep into the community help as you would think.

11.   Fabric for girls (helping those others)

This will give us a purpose not only will our purpose be to provide healthy goods to the community but we will be taking fabric to produce pads for girls a service used in third world countries for young women who need pads as the service of getting them is difficult if not impossible. Other companies normally do the same service and by doing something different it will give us a different vibe.

12.  Connection with customers

Sending emails, welcoming coupons and more. Other companies do this through special reward coupons and more.