Among
the United States and more specifically right now among Gainesville there is an
opportunity that needs to be taken advantage of and unmet needs that need to be
taken care of. The opportunity is the chance to involve and grow communities
through a grocery store as well as help individuals with lower income to have
the same opportunities to food sources more specifically healthy food services
as those in high classes of income. The
unmet need within the opportunity to get and stay healthy comes with the
adequate amount of resources to reach set life goals of having the chance of
choice. Those that have the need to be healthy is the ones that want that
healthier life the ones that what better for themselves and others as well as
those that are already healthy and wish to maintain that. This need is not
gender, age, nor race specific. This is something that anyone can experience.
However, this need in the sense to which I wish to obtain a change is social
economically based. Potential customers are those in the lower
income areas those who live in the areas of Gainesville that do not have access
to grocery stores at all or places close to get good quality healthy food. This
is not a new need it has existed for a while the need to live a life where you
are healthy live long to watch your kids have kids instead of worrying about
weight, food or activities that could kill you due to your
health. Right now the environment is changing from a famer produced
food to a more processed quick solution food base environment. In my opinion
this the switch from healthy to quick and unhealthy is the force creating the
opportunity. I am more than 80% sure that this opportunity exists. This
opportunity is large in the aspect that it effects a lot of people however it
is under the surface because people do not think it is a necessity nor is it a
true need. This window of opportunity will be open and available for a while
unless there is a change that takes those unmet needs and turns them into a
chance of opportunity.
To
customers I will provide healthier environments so issues that we have is the
lack of grocery stores in low income areas, which in turn drives individuals
away from going to those grocery stores to get fresh produce they go to the
local fast foods that are a lot closer, will actually provide those to the
option to get the sources of protein, fiber, nutrition they need. That in itself
will solve one problem and as far as the cost healthier food is only about
$1.50 more which will average to about $550 per year more. In time there Is a
way to make healthier foods more accessible. This way is the product/service I
will provide which is a grocery store in those areas that need it getting fresh
produce and foods that are needed for a reasonable price. I plan to provide
high quantities of healthy food like fruits, vegetables and more they will be
able to withstand the market price because I will also have other goods in the
store that will potentially make up for what does not sell however the
different approach will bring those to the store in close areas. The grocery
stores will get its produce from local farmers in those areas as well as
selling the produce for lesser value than the market price. This will work
because if I am capable of having these foods in abundance as well as selling
other products in the grocery store to produce revenue sells will go up with
affordable healthy food. Offering
this product and serves to all individuals in low income areas as well as just
individuals looking to increase their health. This service will also help the local
farmers in the areas to gain money and revenue.
My
solution will solve the opportunity because it will take care of the unhealthy
balance that lies in between the lower income areas. Costumers will buy into
and support my service because of the uniqueness that it will possess such as;
prices, location, products, collaboration, dietitians, atmosphere, pick-up
service, benefits, community sponsoring, fabric for girls, and connection. In
the beginning it will be a difficultly to expect people to completely switch
over but I think because of the location, where we get the product from, the
prices it will be completely more convenient. Walmart, Publix, Aldi, Sam’s
those are some of the competitors however, their main weaknesses is they focus
more on the populated high price areas rather than the lower income convenient
areas.
The
most important resource is the fresh produce of food such as vegetables and
fruit. What makes this so important is the place we get the product which is
from farmers locally in those areas. Another competitor beating thing I will
have is dietitians that work in the store that will assist anyone if everyone
they can. The next move would be to become worldwide and help change things
into a plant based healthy environment and help switch the communities around
us to a healthy vibe. In five years after having the store I see myself still
doing a lot more things for communities and opening more franchises of the
grocery stores in more areas and more states and other businesses such as gyms and
other things health wise and maybe launching my own diet plan, supplements and
more.
The feedback I got was great I was
able to see how people feel about my idea I know a lot of people wondered how I
can make a profit if my prices are below market price. However, items may be
under the market price but if my store if marketable, attractable and as well
makes up for the opportunity cost the revenue coming in will be great. Due to
be providing what other wont will bring in different revenue as a whole. There
are stores such as; ALDI, Trader Joes, LIDL and more that sell fresh produce
under the market price and still get their revenue coming in back.
During my new venture I mainly
changed by explanation of how and why a lower market priced fresh produce item
will work because those were most of the worries and considers from my viewers.
