When do you these people find the need to want or desire healthy
food normally when they are tired of fast food, or the quick option, when they
desire a change, when they see an advertisement. During family gatherings and
those nights, you want to cook and sit and enjoy they would like a home cook
meal that is appropriate instead of going out to get pizza and wings. How their
need occurs is because of their location or their SES. To find a solution to
avoid fast food they either find Healthy recipes and their goggle search looks
like this around the times they don’t want the quick option: healthy food restaurants
near them, diet for family, substitutions for insert food. They normally
take group trips to grocery stores and try to get everything they need when
they can while they are there. The need awareness is pretty prevalent and those
who have the need seem to be fully aware of the problem.
Hello Brandee,
ReplyDeleteYou clearly identified that the need to change and the desire to live differently is when customers would have the need. It is pretty common for people to go on information search once they have realized their need of wanting to live a more fit life. I think you can even widen your information search boundaries to people looking up ways to live life in a healthier in small aspects outside of just diet.
Hey Brandee,
ReplyDeleteYour analysis of buyer behavior is quite accurate. Sometimes when I have not been eating well for a bit, an advertisement or my generally well-being will remind me that I need to eat healthy again. As the summer continues, it will be interesting to see what else may influence buyer behavior for your product idea. I have on question, throughout your interviews/research did you observe any behaviors that may make it difficult to spread your idea?
Keep up the good work!