4A- The Opportunity to Stay Healthy

1      I believe that an opportunity exists in any situation that occurs in life. An opportunity is the chance to make something happen whether it be positive or negative it is a chance to change or do something or say something different. I believe an opportunity exist in the problem of trying to get and stay healthy.   

2       The unmet need in the opportunity to get and stay healthy is the resources, the adequate amount of resources to reach set goals and achieve higher things. Those that have the need to be healthy is the ones that want that healthier life the ones that what better for themselves and others as well as those that are already healthy and wish to maintain that. This is not a new need it has existed for a while the need to live a life where you are healthy live long to watch your kids have kids instead of wondering about weight, food or activities that could kill you due to your health. As of right now people are trying their best to live that healthy lifestyle like get the good foods when they can work out when they can and several other ways to stay healthy. I am more than 70% sure that this opportunity exists.

3      The prototypical customer is on who is either over weight or is unhappy with the life choices they are making that effect their body. Prototypical customer one struggles with finding and maintain the adequate work out regimen to stay healthy.

4      The nature of the need said by my prototypical customer is the ability to live a life worth living for. Being able to interact and play with your children being able to travel and do and visit all the things life has to offer without you wondering how badly in shape or unhealthy you are. Their need to be healthy now comes at an often rate when they are walking up the stairs, walking in general or doing activities where eventually it causes pain or discomfort. These are the moments they become aware of the need to set and maintain a workout regimen to be able to do these walks and everything with anyone. Ever since the customer got over their knee surgery they have wanted or had the need to be and maintain healthy. Mainly because they were weak and they wanted to get stronger and that required a lot since being un-mobile for so long caused at increase in weight. They currently workout after getting home from work with husband and son they have also changed a lot in their life like how long and far they walk, often they workout, what they eat just to maintain a healthier lifestyle. This customer is satisfied but urging for more they have come a long way but know if they can keep this up things will completely turn around.

5      I learned that my idea of the opportunity to get and maintain healthy exist although through different views from different people. I learned how the opportunity effects this particular customer. I learned through talking with this customer that it is actually hard to maintain her regime being that she comes from work and works out it takes a lot out of her daily it is hard to continue pushing working out all the time to lose weight and maintain her health.

6      The prototypical customer number two struggles with adequate resources or ways to lose weight in general.

7      This customer needs the adequate resources to work out and get the right methods of training. They become aware of this need to resources when prices of lifting or work out materials are too high, cost of gym memberships does not meet expectations. They experience this need often when shopping for workout things, buying food for healthy food choices, and building their own gym at home instead of memberships. They have had the need for a while something that did not just occur! They first became aware of the need when their gym membership was not always giving them the benefits they desired to reach their optimal goal. Currently they are finding ways to get the benefits they need from all arenas of the opportunity from the cost, resources, availability and more. As of right now they are somewhat satisfied but they know with time things can and should get better.

8      With this individual customer I came to realize that the opportunity is far deeper than I expected. When I thought it was just something as little as cost, or resources it was the fact that even when customers find loopholes they always get trapped another way.

9      The prototypical third person struggles with maintaining their health meaning they have already reached their health level they desire but keeping it takes a long of strength.

10   The need is more health around the world healthier restaurants and outlets other than what we cook in our homes. They need is everywhere, from restaurants, gas stations, grocery stores in American they do not promote health lifestyle but yet a cheap and quick one. This is a need that is all the time because no matter where one goes you find more junk food and reason to not pick and healthy option because there is not one than to choose the none healthy style. They need has been around for them for a while now. They address It simply by cooking at home but when there are times they are on the road or out to eat it becomes difficult. They are not too satisfied with how things are set up outside the world, outside their house to where they do not have enough access to healthier options.

11   This customer helped me learn my opportunity truly effects a person but not only does it affect individuals it is something that can be seen on the outside looking in as well as inside looking out. It is the system and the reason behind things are set up as to why it is so hard to stay healthy outside of your home.

12   Summary of my prototypical customers and my opportunity. I realized it was better to get an understanding of the opportunity by finding prototypical customers that related to the opportunity in different aspects to get a true view of the whole scenario of the opportunity. Majority of my original opportunity exists still however I have now been able to see the opportunity from a different view other than just my own and the way the I struggle or deal with the opportunity. I believe that my new opportunity being….. is more precise and accurate to the root of the problem or issue. They way I view it an Entrepreneur should adapt to opportunities more than they stand by them. I say this because all views can be altered by gaining more information on how things affect others and I trust an entrepreneur will put that into consideration in order to make things work and relatable to their clients, potential clients, employees and more.