Venture 24

Among the United States and more specifically right now among Gainesville there is an opportunity that needs to be taken advantage of and unmet needs that need to be taken care of. The opportunity is the chance to involve and grow communities through a grocery store as well as help individuals with lower income to have the same opportunities to food sources more specifically healthy food services as those in high classes of income. The unmet need within the opportunity to get and stay healthy comes with the adequate amount of resources to reach set life goals of having the chance of choice. Those that have the need to be healthy is the ones that want that healthier life the ones that what better for themselves and others as well as those that are already healthy and wish to maintain that. This need is not gender, age, nor race specific. This is something that anyone can experience. However, this need in the sense to which I wish to obtain a change is social economically based.  Potential customers are those in the lower income areas those who live in the areas of Gainesville that do not have access to grocery stores at all or places close to get good quality healthy food. This is not a new need it has existed for a while the need to live a life where you are healthy live long to watch your kids have kids instead of worrying about weight, food or activities that could kill you due to your health.  Right now the environment is changing from a famer produced food to a more processed quick solution food base environment. In my opinion this the switch from healthy to quick and unhealthy is the force creating the opportunity. Another situation or thing creating the opportunity is how the store find and settle down in their location due to them not focusing on certain areas it creates the opportunity to involve the health produce. As of right now people are trying their best to live that healthy lifestyle like get the good foods when they can, work out when they can and several other ways to stay healthy. I am more than 80% sure that this opportunity exists. This opportunity is large in the aspect that it effects a lot of people however it is under the service because people do not think it is a necessity nor is it a true need. This window of opportunity will be open and available for a while unless there is a change that takes those unmet needs and turns them into a chance of opportunity.

To customers I will provide healthier environments so issues that we have is the lack of grocery stores in low income areas, which in turn drives individuals away from going to those grocery stores to get fresh produce they go to the local fast foods that are a lot closer, will actually provide those to the option to get the sources of protein, fiber, nutrition they need. That in itself will solve one problem and as far as the cost healthier food is only about $1.50 more which will average to about $550 per year more. Now in the lower income scales of things that may be too much. In time there Is a way to make healthier foods more accessible. This way is the product/service I will provide which is a grocery store in those areas that need it getting fresh produce and foods that are needed for a reasonable price. Once we switch to the healthier side of things it will become a trend and although the production of healthier food is more time consuming, the food policies support inexpensive high volume production of food because that is more accessible to individuals I plan to provide high quantities of healthy food like fruits, vegetables and more. The grocery stores will get its produce from local farmers in those areas as well as selling the produce for lesser value than the market price. This will work because if I am capable of having these foods in abundance as well as selling other products in the grocery store to produce revenue sells will go up with affordable healthy food. Offering this product and serves to all individuals in low income areas as well as just individuals looking to increase their health. This service will also help the local farmers in the areas to gain money and revenue.

My solution will solve the opportunity because it will take care of the unhealthy balance that lies in between the lower income areas. Costumers will buy into and support my service because of the uniqueness that it will possess such as; prices, location, products, collaboration, dietitians, atmosphere, pick-up service, benefits, community sponsoring, fabric for girls, and connection. In the beginning it will be a difficultly to expect people to completely switch over but I think because of the location, where we get the product from, the prices it will be completely more convenient. Walmart, Publix, Aldi, Sam’s those are some of the competitors however, their main weaknesses is they focus more on the populated high price areas rather than the lower income convenient areas.

The most important resource is the fresh produce of food such as vegetables and fruit. What makes this so important is the place we get the product which is from farmers locally in those areas. Another competitor beating thing I will have is dietitians that work in the store that will assist anyone if everyone they can. The next move would be to become worldwide and help change things into a plant based healthy environment and help switch the communities around us to a healthy vibe. In five years after having the store I see myself still doing a lot more things for communities and opening more franchises of the grocery stores in more areas and more states and other businesses such as gyms and other things health wise and maybe launching my own diet plan, supplements and more.