This is my Customer Avatar, Sabrina Jones, age 34 Sabrina
used to be a student athlete back in her day went on scholarship to Oregon
University graduated with a master’s in Business. She is married to her husband
James Jones age 39. Together they have 2 children one boy (Alexander) and one
girl (Brianna). Sabrina’s hobbies include; dance, art, adventures with family
and working out. She drives two cars for work she goes in her Jeep Wrangler and
adventures around with her family she goes in her Denali GMC Yukon truck. Her
Jeep is silver and her Denali is all black. She watches shows with her children
so a lot of kid shows and family shows, she watches cooking shows and a lot of
documentaries and nature documentaries. Sabrina loves those motivational,
fitness, self-help, improvement books along with an occasional romance novel or
two. Due to her active lifestyle her husband and her live she does not feel 34
but yet 23-24 as well as she looks that age too. Sabrina and her family live in
a quiet place in the suburbs. Her husband and her were both athletic in college
so nutrition is something they already had developed a true definition of.
However, the most difficult part was figuring out how when you do not have
those benefits anymore the opportunities of health that around are scare.
Sabrina and I do have some things in common I do not think
it is coincidence because for me this topic is important for me so it would
make sense that I relate strongly to my customers. In reality it is great to
have things in common with your customers so that your product and service you
could relate to and it can make a true impact.
Hello Brandee,
ReplyDeleteThe story behind your avatar is very interesting and in-depth. It really provided me with a strong sense of what your targeted audience for your idea is, people that want improve their style but have some obstacles. I agree with you that having similarities with the avatar is not a coincidence because we feel the same need as the prototypical customer and that's why we created this idea,
Hello Brandee, great job on this week's assignment about creating a customer avatar, you created an avatar that feels very realistic and has a lot of depth, so it is really good, especially the part about the specific model of her cars, it is also great that you share a lot of similarities with the avatar that you created, as it will help you figure out your customers
ReplyDelete